Ads by PostPaddy: The Calm Way to Run Google Ads & Snapchat Ads (With AI)
Nov 10, 2025
Introduction
If running ads has ever felt like homework, you’re not imagining it.
Opening a Google Ads account leads to settings, policies, extensions, and bidding strategies. And that’s before you write a single line of copy. Add Snapchat ads to the mix, and it’s easy to wonder if ads are worth the stress at all. Ads by PostPaddy is the antidote.
It’s an AI-powered, mobile-first way to launch Google Ads and Snapchat advertising in minutes. It then helps you move forward each week using clear, human recommendations.
You keep the judgment, budget, and goals. The app kills the blank page and the busywork.
What Ads by PostPaddy Actually Does
Paste your website or describe your offer. The app suggests audience targeting, proposes smart bidding, and shows performance in one clean view.
You still approve everything, but you never start from zero.
Google Ads: Capture people already searching for what you sell.
Snapchat Ads: Reach new people with short vertical videos and retarget those who showed interest.
Meta (coming soon): Add Facebook/Instagram when you’re ready, all from the same app.
Why It Feels Easier Than Google Ads Manager
Many teams try to learn every toggle inside Google Ads Manager at once: ad groups, match types, conversions, schedules, and extensions.
Then they open Google Ads Keyword Planner, see a wall of numbers, and stall. Ads by PostPaddy replaces that anxiety with a guided flow:
No Blank Page
Fewer, Better Decisions
Weekly Direction
Mobile-First
You can still dive into Google Ads Manager whenever you like. The point is you don’t have to live there.
A Quick, Real Story
A local clinic wanted predictable bookings without hiring an agency. They dropped their booking page URL into Ads by PostPaddy.
In minutes, the AI drafted headlines, short descriptions, and a focused list of high-intent keywords. They chose the goal “Leads,” turned on automated bidding, and launched.
Week one wasn’t dramatic; ads rarely are.
But the app suggested three clear fixes: pause one slow ad, try a tighter headline, and shift a bit of budget to the better-performing ad group.
By week two, the cost per booking slid under their goal and stayed there. No magic. Just steady, calm improvements.
How to Start Your First Campaign (The 5-Minute Flow)
Here is the simple, low-stress flow inside the app:
Start the Campaign: Once signed in, just click on either "Snapchat Ads" or "Google Ads" to start.
Add Your Basics: Tell the app your business name, your ad's objectives, and your website URL. For Snapchat, you'll also upload your video/image.
Set Your Budget: You set your daily budget and how long you want the campaign to run.
Launch: You make a payment right in the app, and your campaign starts running.
Google Ads That Make Sense (Without a PPC Course)
Protect your budget with a clean setup.
Structure
Keep themes tidy. A good rule is 2–3 ad groups per Google Ads campaign, with 3–5 ads per group. Don’t mix “book a consult” with “compare pricing” in the same ad group.
Keywords
Start with the exact phrase to capture high-intent customers. You can use Google Ads Keyword Planner to check for new ideas, but trust your gut. Only add broad match keywords after your conversion tracking is working perfectly.
Copy
Your ad copy should promise an outcome, show proof, and have a clear call-to-action (CTA).
Example: “Same-day relief | Trusted by 1,200+ patients | Book online.”
Budget
Don’t chase huge volume in week one. Give the algorithm enough room (and budget) to learn before you push for more. If your Google Ads cost creeps up, first tighten your keywords, then sharpen your headline’s promise.
Snapchat Ads Without the Mystery
Keep Snapchat ads light and direct.
Creative
Use a 6–10 second video. Make sure your hook is in the first 2 seconds. Have one clear message and one CTA.
Targeting
Start wider on Snapchat than you do on Google Search. You can narrow your audience as the performance data comes in.
Budget
Benchmark your Snapchat ad pricing against the cost per acquisition (CPA) you need. Low-cost clicks are nice, but profitable sales are better.
Retargeting
Use Snapchat to remind recent website visitors and video viewers to come back and finish their purchase.
Audience Targeting That Respects Your Time
Audience targeting can drain hours. Let the tool do the first 80%:
In-market & interests to match what your customer cares about.
Custom segments from URLs or keywords for high relevance.
Remarketing to recapture warm traffic that already knows you.
Lookalikes once you have enough conversion data.
Local service ads to focus on your service areas and booking radius.
You can always fine-tune the edges later. The point is to start strong, not perfect.
What “Automation” Actually Means Here
Automation isn’t “set and forget.” It’s “set and get useful feedback.”
Automated Bidding: The system explores bids and placements, then shifts your spend to the highest-probability conversions.
Creative Rotation: The AI helps you test new headlines or images every 7–14 days. Small, steady changes win.
Budgets- Realistic
Start small.
When you see a stable win (not a one-day spike), increase your budget in 15–25% steps.
If performance dips, step back. Trim your keywords and test one new headline. Don’t run three experiments at once; you won’t know what helped.
Your Page Matters More Than Your Ad
Great ads can’t rescue a confusing landing page. Before you spend a cent on ads, make sure your page is ready.
Make it fast on mobile.
Say one thing clearly.
Show proof (reviews, logos, or a key statistic).
Make the next step obvious (e.g., Book, Buy, or Try).
That’s how you turn the clicks from your Google Ads campaign and Snapchat ads into actual customers.
Try the Calmer Way to Advertise
Ads by PostPaddy won’t promise miracles. It promises a rhythm you can stick to: launch in minutes, review once a week, make one small change, and repeat.
That’s how normal businesses without giant teams get real results from Google Ads and Snapchat ads.
Start your first campaign today and let the app handle the heavy lifting while you focus on the work only you can do.